MonsterInsights – Google Analytics Dashboard

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Description

GOOGLE ANALYTICS PLUGIN FOR WORDPRESS

With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress.

We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence.

At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business.

Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer).

The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not!

Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL.

That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites.

We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too!

QUICK & EASY GOOGLE ANALYTICS SETUP

Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks…and can even break your website!

With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks.

If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary).

We keep up with all Google Analytics updates, including the new Google Analytics 4 (GA4), so you can sleep well at night knowing that your website will always stay up to date with the newest features.

GOOGLE ANALYTICS DASHBOARD + REAL TIME STATS

Our goal at MonsterInsights is to make Google Analytics easy and accessible for everyone.

We understand that Google Analytics has a steep learning curve which often prevents small business owners from making informed decisions to grow their business.

That’s why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard without needing to login somewhere else.

We have even created customized reports to help you filter through the noise and see the stats that really matter!

  • Audience Report helps you get to know your visitors in a whole new way. It shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and a whole lot more. You can use this demographics report and audience clues to tweak your website design and content accordingly.
  • Publishers Report helps you understand which pages your visitors are arriving, and which pages they are leaving from. Designed specifically for blogs and other resource sites, this powerful report will show you which outbound links are getting clicked so you can easily optimize for higher conversions.
  • Behavior Report shows you exactly how people find your website, which keywords did they search for, who referred them, what did they click on your site, and more. You can use these useful stats to identify low-hanging fruits, new partnership opportunities, and promotional areas to focus on.
  • Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion.
  • Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place).
  • Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business.
  • Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic.
  • Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more.
  • Site Speed Report makes it easy to track pagespeed insights and loading times for your website and get the information you need to improve user experience and your SEO rankings.
  • Landing Page Report instantly shows you which pages need to be optimized to increase engagement and help you make more money without needing to log into Google Analytics.
  • Source and Medium Report gives you an easy view of Google Analytics UTM tracking to see where you traffic comes from.
  • Technology Report shows you which devices and browsers visit your website, so you can optimize for each visitor.
  • Campaign Report easily unlocks all of your Google Analytics UTM tracking to show you how effective your marketing efforts have been.
  • Pages Report shows you which pages are most poplular on your website, and shows impressive metrics like bounce rate, engaged sessions to help you optimize.
  • Coupon Report showcases your coupon usage, and shows important metrics like average order value and revenue.
  • Funnel Report visually shows you how many people view items in your store, add to cart, and make a purchase. You can easily breakdown the funnel and conversion report into channel, and customize your dates for in depth analysis.

GOOGLE ANALYTICS ECOMMERCE TRACKING MADE EASY

Google Analytics Enhanced Ecommerce tracking is a powerful feature that lets you track user behavior across your online store starting from product views to checkout page to thank you page and beyond.

With MonsterInsights’ easy WooCommerce integration, you can setup WooCommerce analytics with literally 1-click.

Once you have enabled WooCommerce tracking, MonsterInsights will show you all important WooCommerce metrics in a single dashboard including WooCommerce conversion rate, top products in your WooCommerce store, total transactions, total revenue, average order value, top referral sources, and more.

Our WooCommerce analytics report also includes other detailed WooCommerce event tracking data like total add to carts, total removed from cart, time to purchase, and sessions to purchase.

For those who want to go beyond our WooCommerce stats dashboard, you can easily open up the Google Analytics dashboard to combine WooCommerce data with other secondary dimensions and filters to find exactly what you’re looking for.

Aside from WooCommerce Google Analytics integration, MonsterInsights’ eCommerce addon also offers seamless integration for the Easy Digital Downloads plugin.

Our Easy Digital Downloads Google Analytics integration allows you to set up Enhanced Ecommerce Tracking on your store with just 1-click.

Our eCommerce tracking works with other popular ecommerce plugins such as MemberPress, GiveWP, LifterLMS, Restrict Content Pro, and more.

Each integration works automatically with Google Analytics Universal (GA3) and Google Analytics 4 (GA4), so that your site can be prepared for future changes.

Simply put, MonsterInsights’ Enhanced Ecommerce for WordPress feature is by far the easiest and most powerful in the market.

GOOGLE ANALYTICS + GDPR COMPLIANCE

MonsterInsights helps make Google Analytics GDPR compliance easier for business owners.

Our EU compliance addon allows you to:

  • Anonymize IP in Google Analytics
  • Disable the Demographics and Interest Reports for Remarketing and Advertising
  • Disable UserID and author name tracking
  • Enable the ga() compatibility mode
  • Integrate with Cookie Notice and CookieBot plugins to collect user consent before tracking
  • Integrate with Google AMP Consent Box before enable tracking
  • Integrate with Google Analytics’s Chrome browser opt-out extension and built-in cookie opt-out system
  • Offer Easy Opt Out link for Google Analytics tracking

While no single plugin can guarantee 100% GDPR compliance in WordPress, MonsterInsights goes to great length in helping business owners with GDPR compliance.

For more details, see: GDPR and MonsterInsights – Everything You Need to Know.

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